India, October 14, 2024: Pluckk, a first-of-its-kind digital lifestyle-oriented fresh food brand in the Fruits and Vegetables (F&V) space, has announced its strategic partnership with Spencer’s Retail. This collaboration will see Spencer’s Retail exclusively offering Pluckk’s premium produce across its Fresh Section in stores across Lucknow, Varanasi and Gorakhpur.
Pluckk’s offerings include ozone-washed fruits and vegetables sourced directly from partner farms, certified non-GMO products, and HACCP-certified quality assurance. The company’s product range spans daily essentials, exotic selections, cuts, mixes, and juices, totalling 90 distinct items.
Commenting on the partnership, Saurabh Bansal, Chief Merchandising Officer, Spencer’s Retail, “Our partnership with Pluckk marks a significant step towards enhancing the fresh food experience for our customers. Pluckk’s expertise and commitment to quality align perfectly with Spencer’s mission to offer the best products to our customers.”
Pratik Gupta, CEO of Pluckk, further added, “We are excited to partner with Spencers Retail to introduce our high-quality produce to their customers. This collaboration allows us to showcase the best of our offerings, ensuring consumers have daily access to fresh, healthy, and safe food. We anticipate doubling our presence over the next 12 months.”
Pluckk operates in major cities like Delhi, Mumbai, Bangalore, and Pune. The company connects farmers directly to consumers, delivering over 2 million products every month to half a million homes.
About Pluckk
Pluckk is a B2C fresh produce food tech platform founded in July 2021. Co-founded by Pratik Gupta and seed-funded by Exponentia Ventures (EV) with current operations in Mumbai, Bengaluru & Delhi. It is the first of its kind digital lifestyle-oriented fresh food brand in Fruits and Vegetables (F&V) space. Pluckk provides a platform to facilitate the ‘farm-to-table’ concept. It offers a large variety of 300+ special selections of gourmet fruits, vegetables & meal kits directly to end consumers, doing away with mediators. The platform has already on boarded 1000 plus farmers across Mumbai, Bengaluru & Delhi & is now available on platform such as Amazon, Swiggy, Dunzo & Zepto.
About Spencer’s Retail
Spencers Retail Limited, a part of the RP Sanjiv Goenka Group, is a pioneer in organized retailing in India. Our multi-format OMNI-Channel approach offers a wide range of quality products, including FMCG, Staples, Fresh, General Merchandise, Fashion and Electronics. Spencers has been committed to delight shoppers with high-quality products at reasonable prices in a pleasant retail environment.
Media contact:
Karan Gonsalves, Head of Marketing, Pluckk
karan.gonsalves@pluckk.in | 9833804272