Pluckk has launched its Kareena Kapoor Khan brand campaign centering around “Going Safe, Clean & Fresh with Pluckk”. This campaign aims to bring attention to Pluckk’s vision of bringing high-quality produce to Indian families.
The campaign rolls out with a primary 50-second brand film featuring Kareena Kapoor Khan supporting Pluckk’s vision and will be further supported with shorter films as the campaign progresses.
Karan Gonsalves, Head of Brand Marketing – Pluckk, said, “This campaign will help us amplify our vision greatly and the association with Kareena Kapoor Khan will cement our brand’s positioning. Pluckk will certainly now stand out in the competitive landscape and we will use this opportunity to leverage the awareness it will bring. We feel our collaboration with Kareena Kapoor Khan is the right choice to help us resonate with our target audience and make our value proposition of Ozone – Washed, Traceability and 1000+ Farmer Network well known.”
Over the next quarter, the campaign will be rolled out across all key markets and major digital platforms.