GreenLine Mobility Solutions, part of the Essar Group, participated as the Bronze Partner at the 13th Indian Steel Markets Conference. Themed “Steelathon: Shaping the Steel-to-Scrap Value Chain,” the conference brought together senior leaders from across India’s steel ecosystem to discuss the sector’s transition toward greener value chains. Representing GreenLine was Mr. Yudhishthir Ruia, part of Essar’s third generation of leadership and head of Essar’s green mobility ecosystem, who led a special session titled “India’s Time to Decarbonise Logistics”.
Yudhishthir noted that decarbonisation pressure on steel, once centred on the factory floor, now extends to the supply chain, including bulk freight movement of iron ore, scrap and finished steel, driven by global carbon border mechanisms and domestic ESG targets. Reflecting on his own approach, he remarked, “Change is constant.”
He explained that GreenLine is built as an integrated ecosystem of three entities: Blue Energy Motors, an OEM manufacturing LNG and EV heavy-duty trucks; GreenLine, the logistics and service provider; and UltraGas Energy Limited (UGEL), a pan-India fuelling network. Alignment across all three, he said, is essential to break the chicken-and-egg dynamic that has historically stalled fleet and infrastructure scale-up.
On progress to date, he shared that GreenLine has deployed over 1,000 LNG and EV trucks across India, crossing 100 million cumulative kilometres in three years, with operations spanning steel, cement, FMCG, and oil, gas and chemicals. LNG trucks typically run 1,200–1,400 kilometres, extended to up to 2,800 kilometres through a dual-tank innovation, while EV trucks use battery-swap technology enabling a swap in under five minutes, alongside a battery-as-a-service model to lower upfront costs.
Contextualising the opportunity, Yudhishthir pointed that India moves roughly 180 million tonnes of steel annually, nearly half of it by road on diesel. GreenLine prices its services at parity with diesel and issues green certificates quantifying diesel and CO2 savings for clients’ Scope 3 reporting. Looking ahead, he shared plans to scale from 1,000 trucks to 10,000 over the next three years.
On infrastructure, he noted UltraGas Energy’s network is expanding across national corridors with 8 refuelling stations currently operational, enroute to a target of 100 stations, about 25 by year-end.
The session concluded by highlighting that decarbonising steel logistics is available today, requires no change to existing plant processes, and can be scaled pan-India through continued alignment between OEMs, logistics providers and fuel infrastructure partners.
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