Essar Power highlights ‘The Role of Youth in Road Safety’ through its ‘Musafir’ initiative

Road accidents lead to several casualties every year, often claiming lives of youngsters. Essar Power’s (MP) ‘Musafir’ initiative recognises the importance of road safety, and aims to work at the grassroots to encourage adherence to best practices for responsible driving.

Recognising the dire need to sensitise youth for road safety, Musafir’s recent campaign was themed around ‘The Role of Youth in Road Safety’. Through a series of customised programmes, we reached out to over 200 youth from Essar Power’s on-roll and contractual employees (heavy vehicle drivers and security personnel). A hands-on defensive driving workshop was followed by highly engaging programmes, like quizzes and interactive sessions on managing road rage. The programme concluded with the youth taking the ‘Oath of Road Safety’.