Essar Steel has been acknowledged as “Best Supplier” by Kalyani Maxion Wheels Ltd., the world’s biggest wheel manufacturer. The recognition is testament to Essar Steel’s growing capability to supply quality products that meet stringent customer expectations.
Until recently, timely supplies had been affected because of low production levels. The client expressed doubts on the Company’s ability to deliver quality products in the right quantities. However, because of Essar Steel’s dramatically improved capacity utilization over the last few quarters, the company was able to win over the client’s trust.
Following several visits from the Essar Steel senior management team, Kalyani set up a multi-department task force and started looking at Essar as a reliable and dependable supplier. The sales team also took on the challenge of becoming a major supplier in Kalyani—a distinct break from its erstwhile minor status. The mission was fully supported by Essar Steel’s SCM, Production, R&D, Quality, Service Centre and Logistics teams.
Today Essar Steel enjoys the highest Share of Business (SOB) with Kalyani Maxion. With a 40% SOB, it beats the nearest competitor by five percentage points.