The MobileStore was India’s largest mobile telephony retailer that provided a one-stop mobile solution shop, comprising multi-brand handsets, tablets, accessories, connections, repairs, easy EMI solutions and VAS, across its 500-plus outlets in 90-plus cities, thus covering every major town in every state across India.
The MobileStore launched India’s first next generation smartphone destination store ‘The MobileStore Lounge’ at Pune, Mumbai, Delhi NCR, Bangalore, Kolkata & Baroda. It was also the first to launch a unique service that married the convenience of online shopping with instant gratification, titled FED: FASTEST EXPERT DELIVERY: Shop @ your door. It was India’s first true omni-channel play with a proposition of “Order Online and Delivery Offline by a Mobile Expert” (who comes home within two hours, and sets up the phone for the customer; transfers contacts, loads apps on the phone, does KYC checks if needed, sells value added services, etc.).