| ESSAR Shipping Ltd
is looking beyond the horizon of traditional shipping.
In tune with the distinct shift in the outlook of
the global oil industry in respect of crude transportation,
the company is gradually metamorphosing from a mere
transporter of cargoes into a provider of complete
sea-logistic and supply chain solutions.
"In the first six months of this fiscal
we have moved 150 million barrels of crude for
different oil companies the world over, which
is the highest amount of crude moved by any Indian
shipping company. And this is primarily because
we are able to control the full logistic chain,
as is being now sought by oil companies,"
says Mr Sanjay Mehta, CEO and Managing Director
of the company.
The supply chain solutions provided by the company
include shipping, terminal activities, storage,
lighterage, ultimate delivery of oil to refineries
and taking the products out of the refineries
for onward transportation.
"We envisage that in one year from now,
oil companies will no longer work with just traditional
shipping companies, but with companies which can
provide full logistic solutions," Mr Mehta
told Business Line.
Essar Shipping has firmed up long-term contracts
involving provision of such supply chain solutions
with global oil majors such as Exxon, Chevron
and BP. While the company handles shipping and
related activities such as lighterage and storage,
other operations like terminal activities are
outsourced. "This is one reason for consistency
in our operating revenues because of the incremental
earnings. At every stage we earn money,"
according to Mr Mehta.
With the company planning to focus on energy
transportation and management further in the coming
years, it has opened offices in New York and Beijing.
"For example, Exxon Mobil operates seven
refineries in the US. Logistic experts from our
New York office visit the refineries and study
the crude mix - that is from where the crude will
be shipped for the whole year. And then we prepare
a supply chain proposal, which we totally execute.
We have saved Exxon about 15 cents a barrel in
transportation cost during the last two years,
which is quite significant," he said.
Essar Shipping is implementing the same strategy
for steel and power companies for movement of
dry bulk cargoes such as iron ore, pellets, thermal
coal, coking coal and finished steel products.
The integrated bulk transportation services of
the company involve similar supply chain solutions.
"We move 7.5 million tones of bulk cargo
every year and we are one of the largest consolidators
of dry bulk cargo in South East Asia. We just
do not tramp the ships, but enter into long-term
contracts for companies such as Tata Steel, Jindal,
BHP Billiton of Australia, Ispat and Glencore
International AG," Mr Mehta pointed out.
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