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Home > Businesses > Oil and Gas > Operations > Marketing

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Our retail outlets seek to redefine the way fuel is retailed in India

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Essar Oil is the first private company in India to enter the refined products marketing sector.

Retail business 
The retail business unit of Essar Oil is oriented towards delivering better and faster service to its customers. Essar pioneered the concept of setting up retail outlets using the franchisee-owned, franchisee-operated model. With a pan-India network of over 2,100 retail outlets across India, with another 2,800 under various stages of commissioning, Essar reaches every corner of the country covering the national and state highways and the rural areas. Essar Oil supplies high-quality petrol and high-speed diesel.

Our widespread network has created an excellent land bank resulting in the development of Non-Fuel Retail (NFR). It is a promising business channel for our retail today since it facilitates high footfalls, increased customer activation and high recall value with a profitable utilization of the retail site.

All NFR activities are designed to serve the varying needs of our customers. This has created some mutually beneficial alliances across various categories such as Automobiles, Lubricants, Agrochemicals, Banking, Telecom and Food and Beverages. These tie-ups with leading players such as Exide, SERVO, CASTROL, TOTAL, ELF, J K Tyres, Bosch, SBI , Western Union Money Transfer, Amul, Café Coffee Day, Dinshaws, Heritage Foods, Pepsi, Biryani House, National Seeds Corporation have facilitated maximum customer convenience and satisfaction.

Tie-ups with other oil marketing companies also gives Essar Oil access to product, and the right to use their terminals and facilities for the placing and marketing our products. Through this we have a presence at more than 30 supply locations across India.

EOL has recently been aggressively adding multi-fuel options for its customers and already has tie-ups with GSPC, GAIL GAS, Sabarmati Gas, Adani Gas and Gujarat Gas Corporation for selling CNG, besides tie-ups with MGL and Aegis Logistics for selling Auto LPG in its outlets. Currently, 29 of EOL’s retail outlets have CNG facilities, and five have Auto LPG nozzles.
 
Today, we are slowly emerging as a one-stop destination for retail customers with ever-changing needs.

Bulk business
EOL offers a wide range of products to bulk customers (traders and direct customers) in the industrial and transport sectors. A range of petroleum products covering numerous applications are on offer to industrial customers like power plants, and chemical, fertilizer and shipping companies. It has received approvals to supply Aviation Turbine Fuel (ATF) to the Indian Armed Forces, and has tie-ups with oil marketing companies, namely Bharat Petroleum Corporation Ltd (BPCL) and Hindustan Petroleum Corporation Ltd (HPCL).

Bulk products currently offered by us:

Product     Application
LPG Domestic fuel
SKO Domestic fuel
ATF Commercial airlines, defense services
Furnace Oil DG set, boiler, furnace, marine
Bitumen Grade VG30 Process, industrial
Petcoke Industrial fuel
Sulphur Chemicals industry
MS (BS II, BS III) Automotive fuel 
HSD (BS II, BS III) Automotive fuel, industrial, DG set


 
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