With almost a decade-and-a-half of experience in the telecom business, Essar’s expertise in telecommunications is unquestioned. In Kenya, Essar became the country’s fourth telecom operator with the launch of its cellular services brand ‘yu’. A GSM-based mobile services network, yu has over three million subscribers.
Consumer durables and IT retail
India's first countrywide chain of multi-brand and multi-service outlets in the telecom retail space — The MobileStore — was launched by Essar in 2007.
Today, The MobileStore currently runs over 900 outlets in over 150 Indian cities and towns. The MobileStore is the largest Indian telecom retail network in the organized sector.