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Home > Media > Essar TV > Corporate > Energy

USL Diageo and Essar Oil collaborate for Road Safety in India

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Corporate | Energy
January 09, 2017
On the occasion of National Road Safety week, United Spirits (USL), a Diageo Group Company, and Essar Oil Limited, have announced a path-breaking collaboration to create a paradigm shift in road safety in India. This programme that brings two big corporate houses together in a unique partnership will create awareness and drive definitive behaviour change, particularly among commercial vehicle and truck drivers through a combination of on-ground at the point of sale (petrol pumps), as well as digital, activity.
 
 
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