With a view to achieve the target of 2500 crore digital transactions during the current financial year, Prime Minister Narendra Modi today announced about 75 townships spread all over India as ‘less-cash townships’
A less-cash township is one where the deployment of payment acceptance infrastructure is complete. These townships are likely to generate over 1.5 lakh digital transactions every day.
Essar’s townships, which are one of the first private townships in India to go cashless, were recognized as part of these 75 pioneering townships.
The going cashless drive at Essar’s township has been driven by the Mumbai based fintech company – The Mobile Wallet.
The Mobile Wallet (TMW) app which has seen more than 12,000 app downloads since the launch recently, has also issued more than 8,000 TMW-RBL Bank prepaid cards to the residents of Essar’s Hazira township.
At the township, on an average, Rs. 2 lakh worth of digital transactions and 1,000 daily transactions are executed every day using the TMW app. All 40 merchants at the township accept payments through the TMW app and TMW-RBL Bank prepaid card.
Take a look at how the digital revolution has transformed vegetable stores to laundry services at the Hazira township in the videos below.
This small step by Essar is inspiring more townships in joining the Digital India revolution.